Balancing AI with human creativity is one of the most pressing challenges for today’s marketers. At the IMC Conference, we caught up with Dr Gillian Hammah, CMO at Aya Data, a UK & Ghana-based AI consulting firm. Recognised as one of Ghana’s 50 most influential CMOs, she shared her perspective on how to adapt in a market where AI is reshaping value, talent, and client expectations.
Here are some of the topics to look out for in this conversation:
- People and AI, why it’s not an either-or decision, but about people who know how to use AI.
- The new pricing model for agencies and why value matters more than hours.
- Africa’s stake in the global AI revolution and the opportunity to build local datasets.
- Practical AI skills you can learn now through platforms like YouTube, Make, and N8N.
- The future of creativity in an environment where AI handles routine tasks.
Watch the conversation to balance creativity, strategy and technology:
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.