From reviving Out of Home through Pineapple Insurance to launching Second Rodeo, Dean Oelschig, Founder and MD of Halo, is challenging how brands think about creativity and effectiveness. We spoke at the IMC Conference about why fear is holding the industry back, why independents are thriving, and how brand and performance must coexist.
Highlights from the conversation:
- Fear and process limit creative bravery.
- Strong positioning powers long-term ideas.
- Independent agencies are reshaping the industry.
- Brand and performance work best when they work together.
Watch the full conversation below:
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