The Lead Creative Archives – Page 9 of 11

Authentic brand and influencer storytelling

In the first episode of season 3 of The Lead Creative podcast, we explore the power of brand storytelling and its impact on ROI, market share, and customer loyalty.

Becoming a content creator and brand influencer

December 1, 2022 Mongezi Mtati Comments Off

Content creator, influencer and entrepreneur, Vije Vijendranath shares how they built an their credibility from a side hustle to a credible brand influencer, and content marketing business that works with global brands.

Creating memorable experiences

November 17, 2022 Mongezi Mtati Comments Off

Dean Carlson, CEO and Founder of BrainFarm, shares how he created memorable experiences that saw Sir Richard Branson, Malcolm Gladwell, Dan Ariely, Nassim Taleb and Will.I.Am join as speakers.

The role of purpose in growing brands, agencies and people

November 4, 2022 Mongezi Mtati Comments Off

The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning.

How to create advertising that sticks

October 20, 2022 Mongezi Mtati 1 Comment

Creating memorable advertising that sticks leads to brand growth, increased client ROI and agency growth.

Re-imagine work and rethink creative collaboration

October 13, 2022 Mongezi Mtati 1 Comment

Teams that create the most compelling work and win customers tend to be part of businesses that constantly rethink their systems and engagement.

Design thinking in brand and digital strategy

October 6, 2022 Mongezi Mtati Comments Off

Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand communication.

The Practice and Finding Your Smallest Viable Audience

September 29, 2022 Mongezi Mtati Comments Off

Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin, joins us to share some of his latest thinking.