In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…
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In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…
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The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…
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In this episode, Bra Willy Seyama explores the evolving digital landscape, emphasising the significant role of AI in shaping the future of digital marketing and creative industries. He discusses the challenges of brand safety on social media, particularly on X (formerly Twitter), stressing the importance of brands actively managing their digital presence. Seyama advocates for…
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Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.
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Discover how brand equity helps brands like Woolworths, Nando’s and FNB thrive in tough economies, with insights from Ivan Moroke and the Kantar BrandZ report.
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Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.
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Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027. We unpack the latest in advertising and media trends in Kenya, Nigeria, and South Africa with PwC’s insights.
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Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027.
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Insights from Sechaba Motsieloa on customer-centric marketing and advertising, the role of AI, as well as the evolving brand-agency dynamics.
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