marketing

The Importance of Authenticity in Brand Communication

Authenticity in brand communication and advertising comes up a lot and we unpack what it means in this episode of The Lead Creative podcast.

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Creating Advertising that Resonates with Customers

Zwelakhe Tshabangu on creating advertising that resonates with customers.

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Clicks and the Importance of Diversity in the Creative Industry

Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands and the agencies they work with.

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Brand and Creative Strategy in Times of Endless Disruption

In this episode with Senior Marketing and Communications Strategist, Tumi Rabanye, we spoke about the role of communications and brand strategy in a time when disruption is the norm.

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