NEW EPISODES
Veli Ngubane
CGO of AVATAR and Co-Founder of M&N Brands
The Impact of Diversity on Creativity, Marketing and Business Growth
Lebo Madiba
MD of PR Powerhouse
Crafting Connections and Shaping Perceptions Through Brand Storytelling
Caroline Nelson
CEO & Country Manager of H&M South Africa
Bridging Global Vision and African Creativity: The H&M South Africa Story
Musa Kalenga
Group CEO of Brave Group & Author
Fusing Marketing, Tech, and Creativity for Better Customer Engagement
Bra Willy Seyama
Founder and CEO of eNitiate
AI in Digital Marketing and Creative Innovation: Navigating the Future
Brent Lindeque
Editor In Chief of Good Things Guy
Cultivating Communities, Collaborating with Brands
Charles Stuart
PwC South Africa: Entertainment and Media Partner
Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa
Lebo Lion
Podcaster, Author, Digital Marketer
Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers
Tinyiko Mageza
Marketing Executive of the V&A Waterfront
Tinyiko Mageza on compelling marketing for diverse audiences
Greg Bailie
TikTok Insights for Brands, Content Creators and Agencies
TikTok Insights for Brands, Content Creators and Agencies
SHOW HOST
MONGEZI MTATI
Digital and marketing strategist, Mongezi Mtati has a keen interest - bordering on obsession - in what makes compelling brand content. He is constantly in search of the human insight that leads to these successes and engages with some of the minds that bring and the magic together.
As a keynote speaker and strategist, Mtati shares some of his findings on The Lead Creative and other platforms.
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Seth Godin
Marketing legend, entrepreneur and the author of 20 books, Seth Godin joins us to share some of his latest thinking.
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Sechaba Motsieloa
Insights from Sechaba Motsieloa on customer-centric marketing and advertising, the role of AI, as well as the evolving brand-agency dynamics.
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Sol Phenduka
Podcaster, broadcaster, media personality and producer, Sol Phenduka built his brand over time and continues to make waves in various spaces.
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Alphi Mkhwanazi
Monetize your content like digital artist Alphi Mkhwanazi, who collaborates with MultiChoice, Mercedes-Benz, Fanta, African Bank, DSTV, and others by being authentic, knowing your unique offering, and partnering with the right brands.
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Lelo Boyana
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
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Donovan Goliath
Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.
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Nonhlanhla Dlamini
Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster.
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Richard Mulholland
Rich Mulholland, the internationally sought-after speaker, author and entrepreneur, shares techniques for presentations that inspire action and get remembered by audiences.
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Tinyiko Mageza
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences. “By virtue of us collaborating with this...
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Lebo Lion
Lebo Lion shares how brands can foster genuine connections with consumers through the creator economy in the latest episode of The Lead Creative.
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Sello Maake kaNcube
Sello Maake kaNcube shares secrets to longevity and relevance in creative industries, including staying true to self and using social media.
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Jarred Cinman
Jarred Cinman unpacks some thoughts on diversity of thought within teams and some leadership insights.
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Khaya Dlanga
Marketing Executive, bestselling author and content creator, Khaya Dlanga shares some of his creative strategies and insights on brand-agency partnerships.
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Ivan Moroke
Discover how brand equity helps brands like Woolworths, Nando's and FNB thrive in tough economies, with insights from Ivan Moroke and the Kantar BrandZ report.
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Tumi Rabanye
Senior Marketing and Communications Strategist, and jury chair of the AdFocus Awards, Tumi Rabanye talks about the role of communications and brand strategy in a time when disruption is the norm.
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Bonolo Chepape
Bonolo Chepape, designer who worked with Smeg, Mr Price, and Nando's, shares tips on collaborating with multinational brands and growing your creative business.
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Rory Sutherland
Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.
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Musa Kalenga
In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest...
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Refilwe Maluleke
Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it's important for brands to stay authentic and consistent with their brand promise, even during economic downturns.
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Lebo Madiba
Explore the power of storytelling in branding with Lebo Madiba on The Lead Creative Podcast. Host Mongezi Mtati and Madiba delve into what makes brand storytelling a critical aspect of marketing strategy, shedding light on the success stories of emerging brands post-COVID. Madiba’s journey from a passionate reader to the helm of PR Powerhouse offers...
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Asha Patel
In this episode, we kick off our series of conversations with digital platforms that form part of most brand and content strategies.
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Chris Do
Creative entrepreneur Chris Do shares his insights on how to stand out on social media by creating content that cuts through the clutter and builds an engaged community. He emphasizes the importance of focusing on your community instead of chasing virality.
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Abey Mokgwatsane
We discuss leadership in brands, agencies and society with Abey Mokgwatsane, the Managing Executive of Brand, Communications and Sponsorships at Vodacom.
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Pepe Marais
The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning.
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Mashudu Modau
Mashudu Modau, the founder of Mashstartup, shares how brands, podcasters and content creators can collaborate successfully. He has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage.
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Veli Ngubane
In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn’t just a buzzword in marketing and business—it’s the secret sauce to their explosive growth and creative success. From a team of over 100 people to a powerhouse of over 300 talented creative minds, Avatar’s journey is a...
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Ahmed Tilly
Brave advertising works and evokes emotion. Marketers who play it safe are missing a huge opportunity. Learn from Ahmed Tilly, the creative activist who made 1st For Women and Nando's unforgettable.
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Charles Stuart
Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027.
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Thebe Ikalafeng
Founder and Chairman of Brand Africa, Thebe Ikalafeng shares some of his findings on what makes some of Africa's most iconic businesses and brands.
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Tshego Kekana
Tshego Kekana, the Founder and MD of Alfa Destiny Communications, joins us to share her insights on brand storytelling in the African continent.
The Impact of Diversity on Creativity, Marketing and Business Growth
In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn’t just a buzzword in marketing and business—it’s the secret sauce to...
Crafting Connections and Shaping Perceptions Through Brand Storytelling
Discover the transformative power of brand storytelling in the latest episode of the Lead Creative Podcast, where host Mongezi Mtati welcomes Lebo Madiba, the visionary founder of PR Powerhouse....
Bridging Global Vision and African Creativity: The H&M South Africa Story
Since establishing its presence in South Africa in 2015, H&M, a global retail giant, has embarked on a transformative mission, merging its international reach with the vibrancy of local...
Fusing Marketing, Tech, and Creativity for Better Customer Engagement
In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to...
AI in Digital Marketing and Creative Innovation: Navigating the Future
The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama,...
The Role of Brand Equity in Weathering Economic Storms
Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke's analysis of Kantar's research.