NEW EPISODES
Gillian Rigthford
Effie Awards South Africa Lead and ACA Executive Director
Creativity, Marketing Effectiveness and the Cost of Short-Termism: 2025 Effies Roundup
Thami Majola
Executive Head of Brand and Communications at Vodacom
Marketing Effectiveness and Building Loved Brands in the Age of AI
Tumi Moutlana and Kenosi Matsebatlela
Creative Director at VML and Head of Marketing for Vaseline
Why Vaseline’s Advertising Resonates and Appeals to Customers
Ahmed Tilly
Creative Advisor and Founder of Number 10, A Creative Consultancy
Predictable Advertising Reduces Brand Affinity and Customer Interest
Arpan Sur
CMO (SSA Business Unit) at Mondelez
How Mondelez Heritage Brands Grow: The Cadbury and Chappies Marketing Blueprint
Elizabeth Mokwena
Executive Marketing Director of Unilever
Marketing That Matters: Vaseline, Heritage and the Power of Insight
Brian Yuyi
CEO of The Marketing Association of South Africa (MASA)
Marketing as the Connector Between Business and People
Tumi Moutlana and Kenosi Matsebatlela
Creative Director at VML and Head of Marketing for Vaseline
Why Vaseline’s Advertising Resonates and Appeals to Customers
Sydney Mbhele
Chief Marketing and Corporate Affairs Officer at Absa Group
Why Marketing Must Prove Its Value or Fade Into Obscurity
SHOW HOST

MONGEZI MTATI
Digital and marketing strategist, Mongezi Mtati has a keen interest - bordering on obsession - in what makes compelling brand content. He is constantly in search of the human insight that leads to these successes and engages with some of the minds that bring and the magic together.
As a keynote speaker and strategist, Mtati shares some of his findings on The Lead Creative and other platforms.
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Mike Sharman
Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.
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Alphi Mkhwanazi
Monetize your content like digital artist Alphi Mkhwanazi, who collaborates with MultiChoice, Mercedes-Benz, Fanta, African Bank, DSTV, and others by being authentic, knowing your unique offering, and partnering with the right brands.
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Mashudu Modau
Mashudu Modau, the founder of Mashstartup, shares how brands, podcasters and content creators can collaborate successfully. He has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage.
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Chris Do
Creative entrepreneur Chris Do shares his insights on how to stand out on social media by creating content that cuts through the clutter and builds an engaged community. He emphasizes the importance of focusing on your community instead of chasing virality.
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Lesley Williams
Lesley Williams, CEO of Tshimologong Precinct, shares her insights on how to use collaboration to create innovative solutions for change.
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Refilwe Maluleke
Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it's important for brands to stay authentic and consistent with their brand promise, even during economic downturns.
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Pepe Marais
The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning.
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Jarred Cinman
Jarred Cinman unpacks some thoughts on diversity of thought within teams and some leadership insights.
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Brent Lindeque
Discover how Brent Lindeque's Good Things Guy cultivates a hopeful community through authentic connection - and the platform's strategy to building collaborations with brands.
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Donovan Goliath
Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.
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Rory Sutherland
Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.
Creativity, Marketing Effectiveness and the Cost of Short-Termism: 2025 Effies Roundup
Marketing Effectiveness and Building Loved Brands in the Age of AI
Why Vaseline’s Advertising Resonates and Appeals to Customers
Predictable Advertising Reduces Brand Affinity and Customer Interest
How Mondelez Heritage Brands Grow: The Cadbury and Chappies Marketing Blueprint
Marketing That Matters: Vaseline, Heritage and the Power of Insight