NEW EPISODES
Thebe Ikalafeng
Chairman of Brand Africa and Chancellor of the Sol Plaatjie University
Why Belief in Africa Doesn’t Always Translate into Brand Preference
Tahaab Rais
Group Chief Strategy Officer and Filmmaker or Publicis Groupe MENAT
Why Marketing Should Understand the People AI is Changing
Refilwe Maluleke | Bridget Harpur
Executive Head of Marketing at Discovery Health | Head of Marketing at Volkswagen South Africa
Why Smart Marketing and Creative Teams Still Produce Bland Advertising
Alphi Mkhwanazi X Jolene Roelofse
Content Creator and Media Personality X CEO of Fluence Africa
Why Influencer Marketing Works for Some Brands and Fails for Others
Alistair King
Creative at large and Vice-Chairperson of the Philipstown Wirecar Foundation
Advertising Has A Sameness Problem, Not an AI One
Tumi Moutlana and Kenosi Matsebatlela
Creative Director at VML and Head of Marketing for Vaseline
Why Vaseline’s Advertising Resonates and Appeals to Customers
Refilwe Maluleke | Bridget Harpur
Executive Head of Marketing at Discovery Health | Head of Marketing at Volkswagen South Africa
Why Smart Marketing and Creative Teams Still Produce Bland Advertising
SHOW HOST​
MONGEZI MTATI
Digital and marketing strategist, Mongezi Mtati has a keen interest - bordering on obsession - in what makes compelling brand content. He is constantly in search of the human insight that leads to these successes and engages with some of the minds that bring and the magic together.
As a keynote speaker and strategist, Mtati shares some of his findings on The Lead Creative and other platforms.
FEATURED
Why Belief in Africa Doesn’t Always Translate into Brand Preference
Marketing Moves at the Speed of Its Slowest Decision
Why Marketing Should Understand the People AI is Changing
Your marketing can reach the right people and still miss the point
Why Smart Marketing and Creative Teams Still Produce Bland Advertising
Why Influencer Marketing Works for Some Brands and Fails for Others