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Building and Harnessing Content Creation Processes
Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts.
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How Diversity can Grow the Creative Industries across Africa
Diversity, ownership and transformation in the creative industry can have a positive impact on brand communication and advertising.
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The Value of Growth Hacking in Brand Development and Marketing
In this episode of The Lead Creative podcast, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking.
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The Importance of Authenticity in Brand Communication
Authenticity in brand communication and advertising comes up a lot and we unpack what it means in this episode of The Lead Creative podcast.
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Digital Trends and Social Media Strategies for Brands
The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world.
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