Group CMO of Momentum Metropolitan Holdings, Nontokozo Madonsela shares how they rebuilt brand and market relevance.
Rebuilding relevance for established brands can be a challenge. In this podcast, Nontokozo Madonsela, Group CMO of Momentum Metropolitan Holdings, explains how her team tackled this through strategic boldness, collaboration, and creativity.
Madonsela emphasises the importance of marketing aligning with business needs. “Marketing must understand what the business needs,” she says. For Momentum, this meant embracing their maverick energy, a core part of their DNA.
Fostering psychological safety within the team was crucial. “Creating an environment of psychological safety allows for innovation and bravery,” Madonsela notes. This safe space promoted risk-taking and creativity.
Collaboration with agency partners was key. Madonsela stresses the importance of inclusive agency involvement, ensuring partners understand the business context. This approach helped Momentum thrive in a competitive market.
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.