The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world.

Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode of The Lead Creative podcast to discuss some of her observations on how brands and individuals have been using social media and digital platforms.

Zahira Kharsany on The Lead Creative
The increased adoption of e-commerce and online shopping, notes Zahira, is one of the areas that most people are turning to. She also says brands have found smart ways to help alleviate the pressure on consumers, which has taken the lead across social media and digital platforms. Online shopping outlets that allow people to make purchases and pay on delivery have seen increased sales from users who were once less likely to shop online. This has opened up more possibilities for e-commerce brands and shoppers in South Africa.

Click play below to listen to the conversation.