Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
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We discuss leadership in brands, agencies and society with Abey Mokgwatsane, the Managing Executive of Brand, Communications and Sponsorships at Vodacom.
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Senior Marketing and Communications Strategist, and jury chair of the AdFocus Awards, Tumi Rabanye talks about the role of communications and brand strategy in a time when disruption is the norm.
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