Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
As a podcaster, influencer and founder of Chica Travel, Lelo understands the content and brand messaging that resonates with her community. Brands and agencies, she feels, tend to restrict the creativity that communities engage with, which takes away some of the authenticity that people like.
“I prefer working directly with the brand.”~ Lelo Boyana – Media Personality, Content Creator, Platform Owner
In most instances, she prefers working directly with brands where she brings in her creativity, ideas and unique approach to content creation. It is more than just about selling the product or experience; it is also about the human insight that can be drawn from these interactions.
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