In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. With experiences ranging from being the former CEO of Ogilvy & Mather South Africa to being the Managing Executive of Brand, Communications, and Sponsorships at Vodacom, he brings a depth of understanding to brand strategy….
In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. With experiences ranging from being the former CEO of Ogilvy & Mather South Africa to being the Managing Executive of Brand, Communications, and Sponsorships at Vodacom, he brings a depth of understanding to brand strategy.
Abey emphasises the critical role of clear and focused problem-solving in collaborations with advertising agencies. “Clearly articulating the problem you’re solving is the key to effective marketing,” he advises.
This conversation provides invaluable insights to enhance brand relevance and impact over time.
Watch the episode below:
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.
