Changes in Advertising with the Rise of On-demand Content and Streaming Services
In this episode of The Lead Creative podcast, Melissa Attree talks about the rise of streaming services and how this affects advertising.
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Building and Harnessing Content Creation Processes
Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts.
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The Value of Growth Hacking in Brand Development and Marketing
In this episode of The Lead Creative podcast, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking.
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The Importance of Authenticity in Brand Communication
Authenticity in brand communication and advertising comes up a lot and we unpack what it means in this episode of The Lead Creative podcast.
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Clicks and the Importance of Diversity in the Creative Industry
Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands and the agencies they work with.
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