Lorato Tshenkeng
Lorato Tshenkeng joins us to share some strategies to avoid and plan for a communications crisis.
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Brand crisis communication strategies
Communications specialist and CEO of Decode Communications, Lorato Tshenkeng joins us to talk about some strategies to avoid and plan for a communications crisis.
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Collaborating with content creators
Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.
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Tinyiko Mageza
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences. “By virtue of us collaborating with this…
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Tinyiko Mageza on compelling marketing for diverse audiences
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences.
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Creating culturally relevant work in advertising
Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity.
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Sechaba Khoaele
Some brands create advertising that resonates, and wins a share of wallets and hearts, while others fall flat and lose their popularity. Sechaba Khoaele, the Executive Creative Director of Six Fingaz shares some insights about why this is. They have worked many leading brands including the Independent Electoral Commission (IEC), Kaya FM, Philips, BP and…
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Leading a Growing Advertising Agency and the Role of Collaboration
We are joined by the Chief Creative Officer of Think Creative Africa, Nkgabiseng Motau, to discuss the role of leadership and collaboration.
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Changes in Advertising with the Rise of On-demand Content and Streaming Services
In this episode of The Lead Creative podcast, Melissa Attree talks about the rise of streaming services and how this affects advertising.
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Building and Harnessing Content Creation Processes
Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts.
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