content creator

Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa

Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027. We unpack the latest in advertising and media trends in Kenya, Nigeria, and South Africa with PwC’s insights.

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Chris Do

Creative entrepreneur Chris Do shares his insights on how to stand out on social media by creating content that cuts through the clutter and builds an engaged community. He emphasizes the importance of focusing on your community instead of chasing virality.

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Signal Over Noise: How to Stand Out on Social Media as a Creative

Emmy award-winning creative Chris Do shares his social media strategy for standing out in a noisy world. He emphasizes the importance of community over virality and provides insights on creating content that resonates with audiences.

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A Creative’s Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth

Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer. Bonolo has collaborated with Nando’s, Smeg, Mr Price Home and many others enabling them to…

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Monetizing Content Creation and Collaborating with Brands

TikTok and Instagram sensation Alphi Mkhwanazi shares his secrets to monetizing content creation and collaborating with top brands like Fanta, MultiChoice, Mercedes Benz, African Bank, DSTV, and more.

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Alphi Mkhwanazi

Monetize your content like digital artist Alphi Mkhwanazi, who collaborates with MultiChoice, Mercedes-Benz, Fanta, African Bank, DSTV, and others by being authentic, knowing your unique offering, and partnering with the right brands.

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The Personal Brand Playbook for Creatives: Mpho Monareng

Discover Mpho Monareng’s rise from a creative to a recognisable brand, his views on building brands, and how Generative AI reshapes creativity.

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Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers

In a bustling market, brands turn to the $104 billion+ creator economy for genuine connection. Lebo Lion shares how to crack the code on The Lead Creative podcast

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Lebo Lion

Lebo Lion shares how brands can foster genuine connections with consumers through the creator economy in the latest episode of The Lead Creative.

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Ahmed Tilly

Brave advertising works and evokes emotion. Marketers who play it safe are missing a huge opportunity. Learn from Ahmed Tilly, the creative activist who made 1st For Women and Nando’s unforgettable.

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