ogilvy

Building Resilient Brands with Generational Impact

In an ever-evolving market landscape, where consumer preferences shift and new technologies emerge, some brands thrive, while others fade into obscurity. To uncover the secrets of enduring brands, I turned to Abey Mokgwatsane, the CMO of Investec and former CEO of Ogilvy & Mather South Africa. His extensive experience includes pivotal roles such as being…

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Abey Mokgwatsane

In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. With experiences ranging from being the former CEO of Ogilvy & Mather South Africa to being the Managing Executive of Brand, Communications, and Sponsorships at Vodacom, he brings a depth of understanding to brand strategy….

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Rory Sutherland

Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.

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The Power of Behavioural Science in Marketing and Advertising

Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.

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Changes in Advertising with the Rise of On-demand Content and Streaming Services

In this episode of The Lead Creative podcast, Melissa Attree talks about the rise of streaming services and how this affects advertising.

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