In an ever-evolving market landscape, where consumer preferences shift and new technologies emerge, some brands thrive, while others fade into obscurity. To uncover the secrets of enduring brands, I turned to Abey Mokgwatsane, the CMO of Investec and former CEO of Ogilvy & Mather South Africa. His extensive experience includes pivotal roles such as being…
In an ever-evolving market landscape, where consumer preferences shift and new technologies emerge, some brands thrive, while others fade into obscurity. To uncover the secrets of enduring brands, I turned to Abey Mokgwatsane, the CMO of Investec and former CEO of Ogilvy & Mather South Africa. His extensive experience includes pivotal roles such as being the former Managing Executive of Brand, Communications, and Sponsorships at Vodacom.
During our conversation, Abey reflected on his previous insights and discussed how his experiences have shaped his approach to marketing and brand building. He emphasised the importance of clarity in brand-agency partnerships, stating, “The best thing marketers and business leaders can do for agencies is to be very clear about what problem they are solving.” This clarity, he argues, is essential for effective collaboration and impactful marketing strategies.
This discussion echoes themes explored in our previous episode with Khensani Nobanda, where we delved into the role of marketing in society.
Abey shared lessons from his leadership journey, revealing how a deep understanding of market dynamics and consumer behaviour has been central to his success in fostering brand growth and maintaining relevance across generations.
For more insights on building resilient brands, watch the full episode below:
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.
