Discover the secrets of mastering storytelling from Jana Marx, bestselling author of The Krugersdorp Cult Killings, on how to tell a compelling story that rises above the noise in today’s crowded digital landscape. The book led to the sensational Showmax documentary, Devilsdorp.
In today’s crowded digital landscape – it can be challenging for your message to rise above the noise. Whether you’re a marketer, a content creator, or an author, telling a compelling story is essential to capturing your audience’s attention and engaging them on a deeper level.
Jana Marx, a seasoned journalist, bestselling author, and TV producer, is a master storyteller, who shares her secrets in this episode. Her book, The Krugersdorp Cult Killings: Inside Cecilia Steyn’s Reign of Terror, is a gripping true-crime tale that has been turned into the acclaimed Showmax documentary, Devilsdorp.
So, what makes storytelling so powerful? Marx believes it’s about authenticity, letting the story tell itself and understanding your audience. She also shares the importance of various mediums in helping to spread a story, from podcasts to books, and from social media to documentaries.
For thoughts on how you can harness the power of storytelling and rise above the noise, listen to this episode.
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