In a crowded market where people are bombarded with marketing and advertising messages at every turn, where brands are clamouring for attention, what does it take to truly stand out? To create something that resonates with your audience and differentiates your brand. This is precisely what we asked Khensani Nobanda, Nedbank’s Group Executive: Group Marketing…
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In this episode of The Lead Creative, Khensani Nobanda, Group Executive for Group Marketing and Corporate Affairs at Nedbank Group, unravels the intricacies of brand building, creativity, and essential differentiation in today’s competitive markets. Her insights offer a treasure trove of wisdom for businesses and brands aiming to leave a lasting impact. Partnering for Impact…
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In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…
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The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…
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Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.
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Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.
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Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.
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Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027.
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Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer. Bonolo has collaborated with Nando’s, Smeg, Mr Price Home and many others enabling them to…
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Lesley Williams, CEO of Tshimologong Precinct, shares her insights on how to use collaboration to create innovative solutions for change.
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