content creator

AI in Digital Marketing and Creative Innovation: Navigating the Future

The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…

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Bra Willy Seyama

In this episode, Bra Willy Seyama explores the evolving digital landscape, emphasising the significant role of AI in shaping the future of digital marketing and creative industries. He discusses the challenges of brand safety on social media, particularly on X (formerly Twitter), stressing the importance of brands actively managing their digital presence. Seyama advocates for…

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The Role of Brand Equity in Weathering Economic Storms

Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.

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Cultivating Communities, Collaborating with Brands

Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.

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Brent Lindeque

Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.

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Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa

Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027. We unpack the latest in advertising and media trends in Kenya, Nigeria, and South Africa with PwC’s insights.

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Chris Do

Creative entrepreneur Chris Do shares his insights on how to stand out on social media by creating content that cuts through the clutter and builds an engaged community. He emphasizes the importance of focusing on your community instead of chasing virality.

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Signal Over Noise: How to Stand Out on Social Media as a Creative

Emmy award-winning creative Chris Do shares his social media strategy for standing out in a noisy world. He emphasizes the importance of community over virality and provides insights on creating content that resonates with audiences.

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A Creative’s Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth

Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer. Bonolo has collaborated with Nando’s, Smeg, Mr Price Home and many others enabling them to…

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Monetizing Content Creation and Collaborating with Brands

TikTok and Instagram sensation Alphi Mkhwanazi shares his secrets to monetizing content creation and collaborating with top brands like Fanta, MultiChoice, Mercedes Benz, African Bank, DSTV, and more.

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