The Kenyan perspective on digital marketing provides valuable insights for businesses and marketers alike. As digital marketing continues to evolve, staying ahead of the curve and embracing new opportunities is essential. Learn about the role of social media, particularly Twitter, in shaping Kenya’s innovative marketing trends.
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In this episode, we explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired. Agency coach and seasoned industry maven, Craig Rodney shares some of his knowledge from working with agencies and building one that was acquired by WPP. Over the space of 15 years, Craig…
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We explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired.
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Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.
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Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.
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The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning.
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Creating memorable advertising that sticks leads to brand growth, increased client ROI and agency growth.
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Creating memorable advertising that sticks leads to brand growth, increased client ROI and agency growth.
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In this episode, we kick off our series of conversations with digital platforms that form part of most brand and content strategies.
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Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity.
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