We explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired.
In this episode, we explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired. Agency coach and seasoned industry maven, Craig Rodney shares some of his knowledge from working with agencies and building one that was acquired by WPP.
Over the space of 15 years, Craig Rodney and Mike Stopforth built and eventually sold South Africa’s most successful social media marketing agency, Cerebra. Their clients included Google, Vodacom, Absa, Coca-Cola and others. After selling the agency to WPP, Craig turned his focus to professional coaching where he helps agency clients to achieve success.
We talk about some of the most common challenges faced by the agency owners he coaches, his Agency To Exit talk – which is linked to a 10-week coaching program – and actionable insights for growth.
“Brands are their own worst enemies because if you want great work, you must be willing to pay a premium for it. If you don’t pay your agency a premium for great work, they can’t hire good people to create amazing work.”Craig Rodney, Founder of The Agency Coach
We also discuss why the agency pitch model is broken.
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