business
The Role of Brand Equity in Weathering Economic Storms
Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.
Read More
Ivan Moroke
Discover how brand equity helps brands like Woolworths, Nando’s and FNB thrive in tough economies, with insights from Ivan Moroke and the Kantar BrandZ report.
Read More
Cultivating Communities, Collaborating with Brands
Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.
Read More
Brent Lindeque
Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.
Read More
Sechaba Motsieloa
Insights from Sechaba Motsieloa on customer-centric marketing and advertising, the role of AI, as well as the evolving brand-agency dynamics.
Read More
AI, Customer-Centricity, and the Evolution of Client-Agency Relationships
Marketing Director and Chartered Marketer, Sechaba Motsieloa shares insights on how to cultivate client-agency collaboration in the dynamic marketing and advertising landscape.
Read More
Copyright 2022 | The Lead Creative
