How do you build a community when no one knows each other yet?
Selebogo Molefe, Founder of Share The Codes and MD of The Bizplug, joins The Lead Creative to share what he’s learned from years of building trust-first spaces. From growing up in Hillbrow to founding THUD and co-founding The People’s Fund, his experience is rooted in action, not theory.
Key insights from the episode:
- The critical difference between audience and community
- Why communities are shaped by trust and consistency
- How storytelling anchored brands like Bathu and Skinny Sbu Socks
- Why marketers often miss the signal when chasing mass appeal
- What to do when things fall apart and how to rebuild trust
We also talk about the discipline behind scaling community-led businesses, why transparency matters more than hype, and how to create spaces where people want to show up.
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.