Society has witnessed significant shifts in recent years, profoundly impacting brand and business leadership. Movements like #FeesMustFall in South Africa and Kenya’s #RejectFinanceBill2024 have emerged globally, yet business leaders and brands often remain silent.
Should brands become more vocal on societal issues or stay quiet until the dust settles and consumers are ready to shop again? These are some of the questions I posed to Professor Bonang Mohale, Chairman of Bidvest Limited and SBV Services. Prof. Mohale is a respected leader in business and the author of Lift As You Rise and Behold The Turtle.
We explore how businesses can build resilient brands through ethical leadership and create societal value beyond profit. Prof. Mohale believes businesses should hire brand managers who live in the communities they serve, ensuring product and brand messaging remain relevant.
Key Points from the Conversation:
- Ethical Leadership: Prof. Mohale stresses the importance of ethical leadership in addressing systemic injustices and creating societal value.
- Business as a Trusted Partner: Companies should aim to become the most trusted partners in their communities.
- Value Beyond Profit: Businesses should focus on creating value beyond profit to build resilient and sustainable brands.
- Youth Leadership: Investing in young leaders is crucial for sustainable business and societal development.Economic Participation: Creating spaces for the majority to participate in the economy helps reclaim self-worth and self-respect.
For these and many other insights on brand and business leadership, watch the full interview below:
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.