the lead creative podcast

Alphi Mkhwanazi

Monetize your content like digital artist Alphi Mkhwanazi, who collaborates with MultiChoice, Mercedes-Benz, Fanta, African Bank, DSTV, and others by being authentic, knowing your unique offering, and partnering with the right brands.

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The Personal Brand Playbook for Creatives: Mpho Monareng

Discover Mpho Monareng’s rise from a creative to a recognisable brand, his views on building brands, and how Generative AI reshapes creativity.

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Mpho Monareng

WOW Media founder Mpho Monareng shares his insights on building a successful creative business and personal brand, balancing agency work and TV appearances, overcoming imposter syndrome, and using Generative AI in the creative process.

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Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers

In a bustling market, brands turn to the $104 billion+ creator economy for genuine connection. Lebo Lion shares how to crack the code on The Lead Creative podcast

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Lebo Lion

Lebo Lion shares how brands can foster genuine connections with consumers through the creator economy in the latest episode of The Lead Creative.

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Ahmed Tilly

Brave advertising works and evokes emotion. Marketers who play it safe are missing a huge opportunity. Learn from Ahmed Tilly, the creative activist who made 1st For Women and Nando’s unforgettable.

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Greg Bailie

TikTok’s Agency Partner for Sub-Saharan Africa, Greg Bailie, shares insights on how brands, creators, and agencies can use TikTok to reach new customers and build a community. He also talks about the successes of Mr Price and Checkers campaigns.

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TikTok Insights for Brands, Content Creators and Agencies

TikTok’s Greg Bailie, shares insights on how brands, creators, and agencies can use TikTok to reach new customers and build a community. He also talks about the successes of Mr Price and Checkers campaigns.

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Jana Marx

Learn to master storytelling from Jana Marx, author of The Krugersdorp Cult Killings, and tell compelling stories that rises above the noise in today’s crowded digital landscape.

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