WOW Media founder Mpho Monareng shares his insights on building a successful creative business and personal brand, balancing agency work and TV appearances, overcoming imposter syndrome, and using Generative AI in the creative process.
Establishing a trusted personal brand while growing a creative agency is no simple task. In this episode, we explore the journey of WOW Media founder, Mpho Monareng, and discover how he’s successfully navigated these waters.
From Creative to TV Star
Mpho’s career has seen him build Toast Media, a noteworthy independent creative agency, and later, WOW Media. But he didn’t stop there. This powerhouse balanced his agency work with TV appearances, collaborating with eminent brands like Klipdrift, Iwisa, Bioplus, Capitec, and more.
Wrestle Doubt and Embrace Value
Mpho resonates with many creatives as he too faces challenges negativity and imposter syndrome.
“Believe in your craft; if you see its value, let no one diminish it, not even yourself.” ~ Mpho Monareng, Founder of WOW MediaThe Lead Creative Podcast
Generative AI: A Creative Partner
We also discuss the role of Generative AI in the realm of creativity, especially tools like ChatGPT, opening doors to unexplored platforms.
Tune In Now!
Eager to gather more insights from Mpho Monareng’s intriguing journey?
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.