advertising strategy

Musa Kalenga

In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…

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Fusing Marketing, Tech, and Creativity for Better Customer Engagement

In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…

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Effective Client-Agency Partnerships that Lead to Memorable Content

Award-winning Executive Creative Director of Pacinamix, Colin Makhubela shares views on what makes the best client-agency partnerships.

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Creating Advertising that Resonates with Customers

Clicks and the Importance of Diversity in the Creative Industry

Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands and the agencies they work with.

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Brand and Creative Strategy in Times of Endless Disruption

In this episode with Senior Marketing and Communications Strategist, Tumi Rabanye, we spoke about the role of communications and brand strategy in a time when disruption is the norm.

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