In a crowded market where people are bombarded with marketing and advertising messages at every turn, where brands are clamouring for attention, what does it take to truly stand out? To create something that resonates with your audience and differentiates your brand. This is precisely what we asked Khensani Nobanda, Nedbank’s Group Executive: Group Marketing…
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In this episode of The Lead Creative, Khensani Nobanda, Group Executive for Group Marketing and Corporate Affairs at Nedbank Group, unravels the intricacies of brand building, creativity, and essential differentiation in today’s competitive markets. Her insights offer a treasure trove of wisdom for businesses and brands aiming to leave a lasting impact. Partnering for Impact…
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In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…
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In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…
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The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…
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In this episode, Bra Willy Seyama explores the evolving digital landscape, emphasising the significant role of AI in shaping the future of digital marketing and creative industries. He discusses the challenges of brand safety on social media, particularly on X (formerly Twitter), stressing the importance of brands actively managing their digital presence. Seyama advocates for…
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Insights from Sechaba Motsieloa on customer-centric marketing and advertising, the role of AI, as well as the evolving brand-agency dynamics.
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Marketing Director and Chartered Marketer, Sechaba Motsieloa shares insights on how to cultivate client-agency collaboration in the dynamic marketing and advertising landscape.
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Discover Mpho Monareng’s rise from a creative to a recognisable brand, his views on building brands, and how Generative AI reshapes creativity.
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WOW Media founder Mpho Monareng shares his insights on building a successful creative business and personal brand, balancing agency work and TV appearances, overcoming imposter syndrome, and using Generative AI in the creative process.
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