consumer trends

Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers

September 14, 2023 Mongezi Mtati The Lead Creative 0 Comments

In a bustling market, brands turn to the $104 billion+ creator economy for genuine connection. Lebo Lion shares how to crack the code on The Lead Creative podcast

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Lebo Lion

September 14, 2023 Mongezi Mtati Featured 0 Comments

Lebo Lion shares how brands can foster genuine connections with consumers through the creator economy in the latest episode of The Lead Creative.

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Clicks and the Importance of Diversity in the Creative Industry

September 10, 2020 Admin The Lead Creative 40m Comments Off on Clicks and the Importance of Diversity in the Creative Industry

Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands and the agencies they work with.

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