digital marketing

AI in Digital Marketing and Creative Innovation: Navigating the Future

The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…

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Bra Willy Seyama

In this episode, Bra Willy Seyama explores the evolving digital landscape, emphasising the significant role of AI in shaping the future of digital marketing and creative industries. He discusses the challenges of brand safety on social media, particularly on X (formerly Twitter), stressing the importance of brands actively managing their digital presence. Seyama advocates for…

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Chris Do

Creative entrepreneur Chris Do shares his insights on how to stand out on social media by creating content that cuts through the clutter and builds an engaged community. He emphasizes the importance of focusing on your community instead of chasing virality.

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Signal Over Noise: How to Stand Out on Social Media as a Creative

Emmy award-winning creative Chris Do shares his social media strategy for standing out in a noisy world. He emphasizes the importance of community over virality and provides insights on creating content that resonates with audiences.

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Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers

In a bustling market, brands turn to the $104 billion+ creator economy for genuine connection. Lebo Lion shares how to crack the code on The Lead Creative podcast

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Lebo Lion

Lebo Lion shares how brands can foster genuine connections with consumers through the creator economy in the latest episode of The Lead Creative.

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Craig Hannabus

Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand communication.

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Design thinking in brand and digital strategy

Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand communication.

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MJ Khan

In this episode, Head of Group Digital Communications at Sasol, MJ Khan talks about how they ensure a seamless customer experience across their audiences.

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Digital Trends and Social Media Strategies for Brands

The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world.

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