Marketing and Digital Communications Specialist, Melissa Attree, shares insights on how advertising will remain relevant in the advent of on-demand content.

Former Editor of Destiny Man, seasoned content creator and keynote speaker, Kojo Baffoe shares thoughts on how to harness a creative process that wins minds and hearts.

The MD and Founder of Janong, a Creative and Digital Agency, Josephine ‘Jay’ Sebesho shares how they view and include authenticity in their work.

Some advertising work adds to the noise and interrupts people while other concepts resonate and change minds, Founder and Executive Creative Director of the Make Beautiful Agency, Zwelakhe ‘Zee’ Tshabangu tells us why this is.

Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity.

Award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking. He mentions brands that have utilised growth hacking for the benefit of customers across Africa. Some of his examples include Capitec, Safaricom, Equity Bank and others.