In this collaborative episode of The Lead Creative with Bizcommunity, co-hosts Mongezi Mtati and Danette Breitenbach, Editor of Bizcommunity, speak with Steph van Niekerk (ECD, TBWA\Hunt Lascaris) and Carl Willoughby (CCO, TBWA\Hunt Lascaris and Chair of Creative Circle South Africa) about the creative partnerships that drive award-winning work.
Their agency’s work for City Lodge Hotel Group, Save Our Stay (SOS), has made waves at The Bookmarks and earned the Grand Effie at the Effie Awards South Africa, where it was recognised for its effectiveness and creativity.
We explore how humour, authenticity, and bravery drive campaigns like Savanna #TryJanuary and why creativity often costs less than mediocrity. Carl and Steph also reflect on South Africa’s performance on the global stage and how “messy thinking” often leads to the most original ideas.
What you’ll hear in this episode:
- How creative partnerships build lasting results.
- Why humour rooted in insight resonates deeply.
- The real cost of boring advertising.
- How South African creativity competes globally.
Listen below to the full conversation:
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
Follow The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.