The Lead Creative

Sechaba Motsieloa

Insights from Sechaba Motsieloa on customer-centric marketing and advertising, the role of AI, as well as the evolving brand-agency dynamics.

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AI, Customer-Centricity, and the Evolution of Client-Agency Relationships

Marketing Director and Chartered Marketer, Sechaba Motsieloa shares insights on how to cultivate client-agency collaboration in the dynamic marketing and advertising landscape.

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Build an Engaged Community and Partner with Sponsors

Learn how to partner with sponsors to grow your community and achieve your goals. Fred Roed reveals his strategies for finding and working with sponsors.

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Fred Roed

How to build a community that sponsors love to support.? Fred Roed shares his secrets to building a community that is attractive to sponsors.

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Creative Collaboration at Scale to Help Change Society

Lesley Williams, CEO of Tshimologong Precinct, shares her insights on how to use collaboration to create innovative solutions for change.

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Lesley Williams

Lesley Williams, CEO of Tshimologong Precinct, shares her insights on how to use collaboration to create innovative solutions for change.

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Monetizing Content Creation and Collaborating with Brands

TikTok and Instagram sensation Alphi Mkhwanazi shares his secrets to monetizing content creation and collaborating with top brands like Fanta, MultiChoice, Mercedes Benz, African Bank, DSTV, and more.

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Alphi Mkhwanazi

Monetize your content like digital artist Alphi Mkhwanazi, who collaborates with MultiChoice, Mercedes-Benz, Fanta, African Bank, DSTV, and others by being authentic, knowing your unique offering, and partnering with the right brands.

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The Personal Brand Playbook for Creatives: Mpho Monareng

Discover Mpho Monareng’s rise from a creative to a recognisable brand, his views on building brands, and how Generative AI reshapes creativity.

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Greg Bailie

TikTok’s Agency Partner for Sub-Saharan Africa, Greg Bailie, shares insights on how brands, creators, and agencies can use TikTok to reach new customers and build a community. He also talks about the successes of Mr Price and Checkers campaigns.

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