In an ever-evolving market landscape, where consumer preferences shift and new technologies emerge, some brands thrive, while others fade into obscurity. To uncover the secrets of enduring brands, I turned to Abey Mokgwatsane, the CMO of Investec and former CEO of Ogilvy & Mather South Africa. His extensive experience includes pivotal roles such as being…
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In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. With experiences ranging from being the former CEO of Ogilvy & Mather South Africa to being the Managing Executive of Brand, Communications, and Sponsorships at Vodacom, he brings a depth of understanding to brand strategy….
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In a crowded market where people are bombarded with marketing and advertising messages at every turn, where brands are clamouring for attention, what does it take to truly stand out? To create something that resonates with your audience and differentiates your brand. This is precisely what we asked Khensani Nobanda, Nedbank’s Group Executive: Group Marketing…
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In this episode of The Lead Creative, Khensani Nobanda, Group Executive for Group Marketing and Corporate Affairs at Nedbank Group, unravels the intricacies of brand building, creativity, and essential differentiation in today’s competitive markets. Her insights offer a treasure trove of wisdom for businesses and brands aiming to leave a lasting impact. Partnering for Impact…
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In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…
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In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…
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The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…
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In this episode, Bra Willy Seyama explores the evolving digital landscape, emphasising the significant role of AI in shaping the future of digital marketing and creative industries. He discusses the challenges of brand safety on social media, particularly on X (formerly Twitter), stressing the importance of brands actively managing their digital presence. Seyama advocates for…
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Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.
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Discover how brand equity helps brands like Woolworths, Nando’s and FNB thrive in tough economies, with insights from Ivan Moroke and the Kantar BrandZ report.
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