The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…
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In this episode, Bra Willy Seyama explores the evolving digital landscape, emphasising the significant role of AI in shaping the future of digital marketing and creative industries. He discusses the challenges of brand safety on social media, particularly on X (formerly Twitter), stressing the importance of brands actively managing their digital presence. Seyama advocates for…
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Emmy award-winning creative Chris Do shares his social media strategy for standing out in a noisy world. He emphasizes the importance of community over virality and provides insights on creating content that resonates with audiences.
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Founder and Chairman of Brand Africa, Thebe Ikalafeng shares some of his findings on what makes some of Africa’s most iconic businesses and brands.
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Founder and Chairman of Brand Africa, Thebe Ikalafeng shares some of his findings on what makes some of Africa’s most iconic businesses and brands.
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Content creator, influencer and entrepreneur, Vije Vijendranath shares how they built an their credibility from a side hustle to a credible brand influencer, and content marketing business that works with global brands.
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The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world.
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