Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it’s important for brands to stay authentic and consistent with their brand promise, even during economic downturns.
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Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it’s important for brands to stay authentic and consistent with their brand promise, even during economic downturns.
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In this episode, we explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired. Agency coach and seasoned industry maven, Craig Rodney shares some of his knowledge from working with agencies and building one that was acquired by WPP. Over the space of 15 years, Craig…
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We explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired.
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Rich Mulholland, the internationally sought-after speaker, author and entrepreneur, shares techniques for presentations that inspire action and get remembered by audiences.
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Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand communication.
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