In a crowded market where people are bombarded with marketing and advertising messages at every turn, where brands are clamouring for attention, what does it take to truly stand out? To create something that resonates with your audience and differentiates your brand. This is precisely what we asked Khensani Nobanda, Nedbank’s Group Executive: Group Marketing…
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In this episode of The Lead Creative, Khensani Nobanda, Group Executive for Group Marketing and Corporate Affairs at Nedbank Group, unravels the intricacies of brand building, creativity, and essential differentiation in today’s competitive markets. Her insights offer a treasure trove of wisdom for businesses and brands aiming to leave a lasting impact. Partnering for Impact…
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Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.
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Discover how brand equity helps brands like Woolworths, Nando’s and FNB thrive in tough economies, with insights from Ivan Moroke and the Kantar BrandZ report.
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Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.
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Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027.
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Emmy award-winning creative Chris Do shares his social media strategy for standing out in a noisy world. He emphasizes the importance of community over virality and provides insights on creating content that resonates with audiences.
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Bonolo Chepape, designer who worked with Smeg, Mr Price, and Nando’s, shares tips on collaborating with multinational brands and growing your creative business.
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Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer. Bonolo has collaborated with Nando’s, Smeg, Mr Price Home and many others enabling them to…
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