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Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers

September 14, 2023 Mongezi Mtati The Lead Creative 0 Comments

In a bustling market, brands turn to the $104 billion+ creator economy for genuine connection. Lebo Lion shares how to crack the code on The Lead Creative podcast

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Lebo Lion

September 14, 2023 Mongezi Mtati Featured 0 Comments

Lebo Lion shares how brands can foster genuine connections with consumers through the creator economy in the latest episode of The Lead Creative.

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How Brands and Agencies Can Collaborate to Produce Impactful Creative Work

April 13, 2023 Mongezi Mtati The Lead Creative Comments Off on How Brands and Agencies Can Collaborate to Produce Impactful Creative Work

In this episode, we explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired. Agency coach and seasoned industry maven, Craig Rodney shares some of his knowledge from working with agencies and building one that was acquired by WPP. Over the space of 15 years, Craig…

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Craig Rodney - The Lead Creative - (658x658)

Craig Rodney

April 13, 2023 Mongezi Mtati Podcast episodes 0 Comments

We explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired.

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