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The Role of Brand Equity in Weathering Economic Storms

February 1, 2024 Mongezi Mtati The Lead Creative Comments Off on The Role of Brand Equity in Weathering Economic Storms

Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.

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Ivan Moroke

February 1, 2024 Mongezi Mtati Featured, Podcast episodes 0 Comments

Discover how brand equity helps brands like Woolworths, Nando’s and FNB thrive in tough economies, with insights from Ivan Moroke and the Kantar BrandZ report.

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Craig Rodney - The Lead Creative - (658x658)

Craig Rodney

April 13, 2023 Mongezi Mtati Podcast episodes 0 Comments

We explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired.

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