Nandos
The Role of Brand Equity in Weathering Economic Storms
Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.
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Ivan Moroke
Discover how brand equity helps brands like Woolworths, Nando’s and FNB thrive in tough economies, with insights from Ivan Moroke and the Kantar BrandZ report.
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Why Create Brave and Provocative Advertising
Brave advertising works and evokes emotion. Marketers who play it safe are missing a huge opportunity. Learn from Ahmed Tilly, the creative activist who made 1st For Women and Nando’s unforgettable.
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Ahmed Tilly
Brave advertising works and evokes emotion. Marketers who play it safe are missing a huge opportunity. Learn from Ahmed Tilly, the creative activist who made 1st For Women and Nando’s unforgettable.
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The Importance of Brand Presence in Economic Downturns
Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it’s important for brands to stay authentic and consistent with their brand promise, even during economic downturns.
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Refilwe Maluleke
Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it’s important for brands to stay authentic and consistent with their brand promise, even during economic downturns.
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