The Practice and Finding Your Smallest Viable Audience
Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin, joins us to share some of his latest thinking.
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Brand and content creator collaboration opportunities with Google and YouTube
In this episode, we kick off our series of conversations with digital platforms that form part of most brand and content strategies.
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Being relevant as a content creator
Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster.
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Brand crisis communication strategies
Communications specialist and CEO of Decode Communications, Lorato Tshenkeng joins us to talk about some strategies to avoid and plan for a communications crisis.
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Collaborating with content creators
Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.
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Creating a seamless digital and offline customer experience
Head of Group Digital Communications at Sasol, MJ Khan talks about how they ensure a seamless customer experience across their audiences.
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Tinyiko Mageza on compelling marketing for diverse audiences
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences.
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Creating culturally relevant work in advertising
Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity.
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Lelo Boyana on building successful influencer and brand collaborations
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption.
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Creating viral content that increases ROI and wins customers with Mike Sharman
Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.
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