Archives: Podcast

The Practice and Finding Your Smallest Viable Audience

Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin, joins us to share some of his latest thinking.

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Being relevant as a content creator

Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster.

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Brand crisis communication strategies

Communications specialist and CEO of Decode Communications, Lorato Tshenkeng joins us to talk about some strategies to avoid and plan for a communications crisis.

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Collaborating with content creators

Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.

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Tinyiko Mageza on compelling marketing for diverse audiences

Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences.

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Lelo Boyana on building successful influencer and brand collaborations

Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption.

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