Archives: Episode

Monetizing Content Creation and Collaborating with Brands

TikTok and Instagram sensation Alphi Mkhwanazi shares his secrets to monetizing content creation and collaborating with top brands like Fanta, MultiChoice, Mercedes Benz, African Bank, DSTV, and more.

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The Personal Brand Playbook for Creatives: Mpho Monareng

Discover Mpho Monareng’s rise from a creative to a recognisable brand, his views on building brands, and how Generative AI reshapes creativity.

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Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers

In a bustling market, brands turn to the $104 billion+ creator economy for genuine connection. Lebo Lion shares how to crack the code on The Lead Creative podcast

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Why Create Brave and Provocative Advertising

Brave advertising works and evokes emotion. Marketers who play it safe are missing a huge opportunity. Learn from Ahmed Tilly, the creative activist who made 1st For Women and Nando’s unforgettable.

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The Importance of Brand Presence in Economic Downturns

Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it’s important for brands to stay authentic and consistent with their brand promise, even during economic downturns.

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Building Your Community and Personal Brand: Sol Phenduka

Podcaster, broadcaster, media personality and producer, Sol Phenduka shares how he built his personal brand and continues to make waves.

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Navigating the Brand, Podcaster and Content Creator Partnership Landscape

Mashudu Modau, the founder of Mashstartup, shares how brands, podcasters and content creators can collaborate successfully. He has built one of the most inspired startup and creator communities in Africa and beyond, and he has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage.

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TikTok Insights for Brands, Content Creators and Agencies

TikTok’s Greg Bailie, shares insights on how brands, creators, and agencies can use TikTok to reach new customers and build a community. He also talks about the successes of Mr Price and Checkers campaigns.

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Stay Ahead of Trends and Create the Future: Jarred Cinman

Jarred Cinman, CEO of VMLY&R South Africa, shares thoughts on staying ahead of trends while coming up with solutions for brands to solve some of their most complex problems.

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