marketing in africa

The Kenyan Perspective On Digital Marketing Trends Shaping Industries

The Kenyan perspective on digital marketing provides valuable insights for businesses and marketers alike. As digital marketing continues to evolve, staying ahead of the curve and embracing new opportunities is essential. Learn about the role of social media, particularly Twitter, in shaping Kenya’s innovative marketing trends.

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Mark Kaigwa

Mark Kaigwa, MD of Nendo, highlights challenges in digital marketing measurement, where it’s easy to obsess over meaningless metrics.

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