In an ever-evolving market landscape, where consumer preferences shift and new technologies emerge, some brands thrive, while others fade into obscurity. To uncover the secrets of enduring brands, I turned to Abey Mokgwatsane, the CMO of Investec and former CEO of Ogilvy & Mather South Africa. His extensive experience includes pivotal roles such as being…
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In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. With experiences ranging from being the former CEO of Ogilvy & Mather South Africa to being the Managing Executive of Brand, Communications, and Sponsorships at Vodacom, he brings a depth of understanding to brand strategy….
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The Kenyan perspective on digital marketing provides valuable insights for businesses and marketers alike. As digital marketing continues to evolve, staying ahead of the curve and embracing new opportunities is essential. Learn about the role of social media, particularly Twitter, in shaping Kenya’s innovative marketing trends.
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Mark Kaigwa, MD of Nendo, highlights challenges in digital marketing measurement, where it’s easy to obsess over meaningless metrics.
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