The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…
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In this episode, Bra Willy Seyama explores the evolving digital landscape, emphasising the significant role of AI in shaping the future of digital marketing and creative industries. He discusses the challenges of brand safety on social media, particularly on X (formerly Twitter), stressing the importance of brands actively managing their digital presence. Seyama advocates for…
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Jarred Cinman, CEO of VMLY&R South Africa, shares thoughts on staying ahead of trends while coming up with solutions for brands to solve some of their most complex problems.
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Jarred Cinman unpacks some thoughts on diversity of thought within teams and some leadership insights.
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The Kenyan perspective on digital marketing provides valuable insights for businesses and marketers alike. As digital marketing continues to evolve, staying ahead of the curve and embracing new opportunities is essential. Learn about the role of social media, particularly Twitter, in shaping Kenya’s innovative marketing trends.
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Mark Kaigwa, MD of Nendo, highlights challenges in digital marketing measurement, where it’s easy to obsess over meaningless metrics.
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