marketing

Collaborating with content creators

Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.

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Donovan Goliath

Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.

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MJ Khan

In this episode, Head of Group Digital Communications at Sasol, MJ Khan talks about how they ensure a seamless customer experience across their audiences.

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Tinyiko Mageza

Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences. “By virtue of us collaborating with this…

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Tinyiko Mageza on compelling marketing for diverse audiences

Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences.

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Creating culturally relevant work in advertising

Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity.

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Sechaba Khoaele

Some brands create advertising that resonates, and wins a share of wallets and hearts, while others fall flat and lose their popularity. Sechaba Khoaele, the Executive Creative Director of Six Fingaz shares some insights about why this is. They have worked many leading brands including the Independent Electoral Commission (IEC), Kaya FM, Philips, BP and…

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Lelo Boyana

Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.

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Lelo Boyana on building successful influencer and brand collaborations

Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption.

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Creating viral content that increases ROI and wins customers with Mike Sharman

Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.

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