Dean Carlson, CEO and Founder of BrainFarm, shares how he created memorable experiences that saw Sir Richard Branson, Malcolm Gladwell, Dan Ariely, Nassim Taleb and Will.I.Am join as speakers.
Whether you are creating ads, campaigns that transform our culture or events, understanding the art of creating memorable experiences sets you apart.
Leading up to their Growth Hacker Marketing event, where author and marketing guru Ryan Holiday was a speaker, Dean Carlson and his team created the world’s largest mosaic artwork using ground coffee beans as a medium. They set a Guinness World Record with a DJ Black Coffee art installation at Sandton City, which was in collaboration with Percy Maimela.
The Founder and CEO of BrainFarm, Dean Carlson, conceptualised and created experiences that saw Sir Richard Branson, Malcolm Gladwell and others become speakers at the summits he organised. He talks about how he made these possible and attributes most of his success to the team of people around him and his insatiable curiosity.
The BCX Disrupt Summit by BrainFarm, conceptualised by Dean, included a masterclass by Malcolm Gladwell, which was the first of its kind, and seven-time Grammy Award winner, Will.i.am, on the same event. We discuss how he convinced Malcolm Gladwell to host his first masterclass in South Africa and the collaborations that were part of the experience, where Porsche became a partner.
To connect seemingly unconnected dots in your work and create memorable experiences, click play below and find out how the Founder and CEO of BrainFarm, Dean Carlson, does it:
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
Follow The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Our podcast audio editing and audio production are done by: Maishe Rakgoale.