the lead creative podcast

Building Resilient Brands with Generational Impact

In an ever-evolving market landscape, where consumer preferences shift and new technologies emerge, some brands thrive, while others fade into obscurity. To uncover the secrets of enduring brands, I turned to Abey Mokgwatsane, the CMO of Investec and former CEO of Ogilvy & Mather South Africa. His extensive experience includes pivotal roles such as being…

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Abey Mokgwatsane

In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. With experiences ranging from being the former CEO of Ogilvy & Mather South Africa to being the Managing Executive of Brand, Communications, and Sponsorships at Vodacom, he brings a depth of understanding to brand strategy….

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Lebo Madiba

Explore the power of storytelling in branding with Lebo Madiba on The Lead Creative Podcast. Host Mongezi Mtati and Madiba delve into what makes brand storytelling a critical aspect of marketing strategy, shedding light on the success stories of emerging brands post-COVID. Madiba’s journey from a passionate reader to the helm of PR Powerhouse offers…

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Crafting Connections and Shaping Perceptions Through Brand Storytelling

Discover the transformative power of brand storytelling in the latest episode of the Lead Creative Podcast, where host Mongezi Mtati welcomes Lebo Madiba, the visionary founder of PR Powerhouse. Delve into how storytelling is not just a marketing tool but a strategic framework that brands like Nike, Checkers Sixty60, and SweepSouth use to weave their…

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Bridging Global Vision and African Creativity: The H&M South Africa Story

Since establishing its presence in South Africa in 2015, H&M, a global retail giant, has embarked on a transformative mission, merging its international reach with the vibrancy of local design talent. Steering this initiative, Caroline Nelson, as the Country Manager and CEO of H&M South Africa, has been at the forefront of nurturing collaborations that…

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Caroline Nelson

In a dynamic blend of global strategies and local talent, H&M has been redefining retail in South Africa since it arrived in 2015. Under the leadership of Caroline Nelson, Country Manager and CEO, H&M South Africa has embarked on a creative journey, championing collaborations with local designers and bringing fresh, vibrant brands into the limelight….

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Musa Kalenga

In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…

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Fusing Marketing, Tech, and Creativity for Better Customer Engagement

In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…

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The Role of Brand Equity in Weathering Economic Storms

Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.

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Cultivating Communities, Collaborating with Brands

Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.

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