Podcast: The Lead Creative

Fusing Marketing, Tech, and Creativity for Better Customer Engagement

In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it’s essential. Brands are being transformed through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of “Ladders & Trampolines” as well as his latest…

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AI in Digital Marketing and Creative Innovation: Navigating the Future

The digital marketing landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms,…

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The Role of Brand Equity in Weathering Economic Storms

Find out how brands build resilience against economic challenges through brand equity, with Ivan Moroke’s analysis of Kantar’s research.

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Cultivating Communities, Collaborating with Brands

Discover how Brent Lindeque’s Good Things Guy cultivates a hopeful community through authentic connection – and the platform’s strategy to building collaborations with brands.

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Advertising and Media Consumption Trends in Kenya, Nigeria and South Africa

Kenya leads the world in internet advertising growth and podcast advertising spend in South Africa set to hit R232-million by 2027. We unpack the latest in advertising and media trends in Kenya, Nigeria, and South Africa with PwC’s insights.

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AI, Customer-Centricity, and the Evolution of Client-Agency Relationships

Marketing Director and Chartered Marketer, Sechaba Motsieloa shares insights on how to cultivate client-agency collaboration in the dynamic marketing and advertising landscape.

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Signal Over Noise: How to Stand Out on Social Media as a Creative

Emmy award-winning creative Chris Do shares his social media strategy for standing out in a noisy world. He emphasizes the importance of community over virality and provides insights on creating content that resonates with audiences.

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A Creative’s Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth

Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer. Bonolo has collaborated with Nando’s, Smeg, Mr Price Home and many others enabling them to…

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Build an Engaged Community and Partner with Sponsors

Learn how to partner with sponsors to grow your community and achieve your goals. Fred Roed reveals his strategies for finding and working with sponsors.

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Creative Collaboration at Scale to Help Change Society

Lesley Williams, CEO of Tshimologong Precinct, shares her insights on how to use collaboration to create innovative solutions for change.

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