Founder and Chairman of Brand Africa, Thebe Ikalafeng shares some of his findings on what makes some of Africa’s most iconic businesses and brands.
African brands from Kenya, South Africa to Nigeria and everywhere across the continent are making strides in shaping the continent’s narrative. In this episode, we find out how some of the successful ones are doing in Africa and the world, as well as what we can learn to replicate and keep making improvements.
The Founder and Chairman of Brand Africa, who is also the Founder and CEO of the Brand Leadership Group, Thebe Ikalafeng has spent over thirteen years analysing Africa’s most successful and admired brands, as part of Brand Africa 100, a ranking of Africa’s best brands. He shares some of his findings on what makes some of the continent’s most iconic businesses and brands, from challenger to heritage brands.
“If intra-Africa trade is to increase from 15%-50% in the next seven years, as envisioned by the African Continental Free Trade Area. We need to fast-track the creation of “Made in Africa” brands.”~ Thebe Ikalafeng, Founder and CEO of the Brand Leadership Group, Founder and Chairman of Brand Africa
Referring to some of Africa’s most iconic brands such as M-Pesa, Dangote, MTN and others, Thebe notes that companies that make it big across the continent tend to be enabler brands. They enable connectivity, and financial inclusion for Africans to build their dreams.
Ikalafeng is a regular contributor on global platforms such as the World Economic Forum, where he says there is a demand for African brands, the African story, and curiosity around Africa’s culture.
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