In the first episode of season 3 of The Lead Creative podcast, we explore the power of brand storytelling and its impact on ROI, market share, and customer loyalty.
A compelling brand story helps to win customers, increase ROI and market share, and social media can help to amplify these stories.
In the first episode of season 3 of The Lead Creative podcast, we explore the power of brand storytelling and its impact on ROI, market share, and customer loyalty. Tshego Kekana, the Founder and MD of Alfa Destiny Communications, joins us to share her insights on brand storytelling in the African continent.
Tshego Kekana leads her team and clients through successful campaigns for top companies like ABSA, Kellog’s, and Old Mutual, among others. Her secret to success? Cultural nuances and on-the-ground collaboration. Through her work, Tshego has learned that brand storytelling – on social and traditional media – needs to be authentic and relatable to the target audience. By taking the time to understand the unique cultures, traditions, and values of different regions, Alfa Destiny Communications has been able to create powerful brand stories that resonate with consumers across Africa.
Join us as Tshego shares her insights on how to create compelling brand stories, leverage influencer marketing, and measure success in the world of brand storytelling.
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.